Experience

Work History

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Associate Merchant

Aug 2024 – Current

Loblaw Companies Ltd.

Brampton, Canada

Associate Merchant at Loblaw with experience collaborating across teams to support operations, manage vendor onboarding, execute promotional programs, and analyze data using tools like Power BI and Excel to drive insights and category performance. Skilled in retail strategy, leadership, and effective decision-making.

Marketing / Web Analyst

Sep 2021 – Aug 2022

LocaGlobe

Jaipur, India

I drove strategic decisions for B2B and B2C e-commerce models through data analysis, optimizing SEO and marketing to enhance website performance. I collaborated with web teams for conversion tracking, performed customer segmentation, and managed media budgets. My expertise includes A/B testing, PPC campaigns, SEO optimization, and creating market trend dashboards using Tableau.

Mar 2021 – Aug 2021

Marketing Intern

Icecream Labs

Remote, India

I supported brand development with market analysis and consumer research for launching Automating MLOps and SaaS solutions. I enhanced SEO performance and organic traffic through high-volume keyword campaigns. I collaborated on KPI tracking across web, social media, paid media, and CRM campaigns, and developed Power BI reports and dashboards for sales and marketing.

Sep 2020 – Jan 2021

Digital Marketing Intern

PawSanta Global

Remote, India

I developed an interest in digital marketing through seminars during my bachelor’s and secured a Digital Marketing Intern position. Assisted in Mailchimp email marketing campaigns, launched successful SEM campaigns, and maintained a healthy backlink profile. Crafted engaging social media posts and blog content to boost user engagement.